Strategic Communicator & Marketing Professional

I'm Abbey Wood.
Making your brand's
story
unforgettable.

Senior Marketing Coordinator driving results through multi-channel campaigns, strategic communications, and process innovation — based in Denver, CO.

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About Me

This is me

I'm a Senior Marketing Coordinator with experience in multi-channel campaign management, digital marketing, and process optimization. I graduated from the University of Central Oklahoma with my bachelor's in Organizational Communication in 2020.

Currently at 2U, I manage 800+ annual marketing requests across a 250+ partner network — reducing intake time by 83% and cutting rebrand workflows by 30% through smarter processes and AI-assisted tools.

I'm passionate about work where strategy meets creativity, and where I can drive measurable impact for the brands and teams I serve.

What I Do

Marketing Campaign Management, Content Strategy, Email Marketing, Social Media, Copywriting, SEO
Analytics Google Analytics, Salesforce, Sprout Social
CMS & Email WordPress, Contentful, HubSpot, Mailchimp, Constant Contact
Project Mgmt Jira, Stakeholder Management, Deadline Coordination
Creative Canva, Brand Alignment, Process Optimization

Career History

Where I've been

July 2025 — Present 2U

Senior Marketing Coordinator

  • Reduced marketing ticket intake time 83% (1 hour → 10 minutes) by eliminating redundant questions, autofilling repeat request data, and streamlining form fields.
  • Cut partner rebrand workflow time 30% (30 days → <21 days) by implementing AI-assisted processes to accelerate information gathering and asset preparation.
  • Manage 800+ annual marketing requests across a 250+ partner network, ensuring timely execution and alignment with brand and compliance requirements.
Process Optimization Partner Marketing AI-Assisted Workflows
February 2022 — July 2025 2U

Marketing Coordinator

  • Increased total lead volume 22% and application conversions 15% YoY through digital marketing campaigns across web, email, and paid channels.
  • Led website projects from requirements to launch, partnering with creative, web, and compliance teams to deliver consistent UX and brand alignment across university partners.
  • Maintained and optimized website content in WordPress, ensuring accessibility, SEO performance, and compliance standards.
Digital Campaigns WordPress SEO Lead Generation
May 2021 — January 2022 JK Moving Services

Marketing Coordinator

  • Executed multi-channel marketing campaigns across email, web, and social, ensuring consistent messaging and brand alignment.
  • Produced and distributed a monthly mobility industry newsletter in HubSpot, improving click-through rate 4% through analytics-driven optimization.
  • Managed social media strategy end-to-end — content, graphics, scheduling, and analytics — using Canva and Sprout Social, increasing Instagram engagement 6% in four months.
HubSpot Social Media Email Marketing Canva
🎓

University of Central Oklahoma

B.A. in Organizational Communication

Graduated 2020

🏆

HubSpot Academy

Inbound Marketing Certification

Certified 2024

Contact

Let's connect

Based in Denver, CO and open to new opportunities. Whether it's a role, a project, or just a conversation — reach out.

Email woodabbeyelle@gmail.com ↗ LinkedIn linkedin.com/in/woodabbey ↗
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